Octalysis – complete Gamification framework

This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 10 years of Gamification research and study. Within a year of publication, Octalysis was organically translated into 9 languages and became required literature in Gamfication instruction worldwide.

Click the “Continue reading –>” link below to learn about Octalysis.

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Gamification Analysis of Slack (Octalysis Level I)

I first used Slack with friends in a mastermind. Later, I created my own group to give and receive one-on-one feedback with other writers.

In the mastermind case, I downloaded Slack thanks to Core Drive 5: Social Influence & Relatedness (my friend sending the invite) with the aim of improving our group’s ability to stay connected and help one another (also CD5).

On the writing side, I was primarily motivated by Core Drive 3: Empowerment of Creativity & Feedback, with a focus on consistent, fluid communication with partners and collaborators to enhance my creative freedom.

In this post, I’ll be examining the primary Core Drives Slack plays on with a focus on Core Drive 5: Social Influence & Relatedness. I’ll begin with a discussion of the Black Hat techniques and finish with White Hat techniques.

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Anti Core Drives: What Pulls Us Away From a Desired Actions

You Want To, But You Won’t

Anti Core Drives are the motivational pulls away from a Desired Action. Oftentimes, an Anti Core Drive opposes a Core Drive enough to entice a user to make an Undesired Action.

For several years, my brother Mark has contemplated leaving work as a risk manager and crude analyst for an energy commodities trading firm to follow his passion of creating and producing music. When asked why he won’t, he cites losing progress toward a prestigious and lucrative role as an energy commodities trader, among other things. His Desired Action (to live a life making music) is fueled by Core Drive 3: Empowerment of Creativity & Feedback, but that Core Drive is first dampened and then repeatedly defeated by its Anti Core Drive. In this case, the Anti Core Drive is Core Drive 2: Development & Accomplishment.

If the player is my brother Mark and his game is life, he has consistently performed the Undesired Action, staying the course toward trading and being unhappy (so far, at least!).

To further explore how Anti Core Drives are all around us on the flip side of the Core Drives, let’s look at a few simple examples of each of the Core Drives working as Anti Core Drives and conclude with an example that incorporates multiple Anti Core Drives dynamically working at the same time.

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5 Reasons why Gary Vaynerchuk has an “Addictive” Brand

Gary Vaynerchuck Gamification

Guest Post on Gary Vaynerchuk’s Engagement Design

Are you following Gary on Facebook or Snapchat? Are you watching the #askgaryvee show or Dailyvee? Getting increasingly popular with entrepreneurs, Gary has found a winning formula to hook us to his content. It goes beyond simply being ‘good content’. What makes his stuff so addictive?

In this article, we analyze the emotions and feelings Gary triggers with his readers through Yu-kai Chou’s cognitive framework Octalysis. The framework identifies several factors with potential to drive engagement (called Core Drives) that can be applied across industries.

So, what makes Gary’s content so addictive?

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Level II Octalysis for Team Managers

Written by Yu-kai Chou with the help of Erik van Mechelen.

Now You’re a Manager

When Erik was selected to manage a four-person intern team at Target in 2012 after less than two years with the company, he was really excited for the challenge. He wasn’t sure if his manager knew it then, but at that moment early in his Target career he was motivated by Core Drives 2: Development & Accomplishment, Core Drive 3: Empowerment of Creativity & Feedback, and Core Drive 7: Unpredictability & Curiosity, so the unexpected responsibility of guiding four potential hires through a 10-week project aligned with his motivational wiring.

From the start, he planned to make the internship experience great. He’d been an intern and had ideas about how to improve various stages of the 10-week process. While there were some protocols to follow, he nevertheless intended to add his own creative approach on top. He was eager for his first management experience and wanted his intern team to impress people and deliver results.

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Hotel Gamification Case Study: LuckyDiem

Hotel Gamification

Gamification of the Retail and Hospitality Industry

When I’m not under confidentiality agreements, I love promoting my clients and the work they are doing. Some of my clients work in marketing and hustle to implement good gamification design to significantly improve key marketing metrics for a variety of businesses.

One example is the New York Based company LuckyDiem. LuckyDiem takes brand promotion marketing to a whole new level by utilizing Unpredictability and Curiosity in concert with other Core Drives.

Using a series of game devices such as slots, trivia questions, and wheels of fortune, LuckyDiem’s mobile platform allows any brand to engage their customers and turn their target market into loyal evangelists.

Sound like a marketing cliché? The numbers below tell a compelling story.

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