The Aftermath of Groupon and Gap
Pulling in nearly $11 million dollars last Thursday, Groupon’s Gap deal was by far one of the most popular and most publicized online ‘deals’ that the consumer market has seen in quite some time. In what looked like a frenzy at times with 534 Gap offers being sold a minute during the early stretch of it’s release on the daily deal site, the Groupon Gap campaign brought in $11 million dollars and and sold 445,000 vouchers for Gap all in one day. Groupon’s Gap deal was it’s first nationwide deal and is sure to set the wheels in motion for others.
It Wasn’t Just The Deal
While the deal itself was a bargain ($50.00 worth of Gap merchandise for $25.00), what made this offer explode and go viral was through the help of social media and technology. Through a combination of Digg’s, social networks Twitter & Facebook, along with an email announcement, Groupon was able to utilize their existing networks to expand the reach of the offer. (more…)





