You need to give your consumers a reason to become a fan or follow you on Twitter. Small and medium-sized companies often make the mistake that the simple action of building a FB Fan Page will instantly allow them to have tens of thousands of fans. Depending on your company brand and culture, a strategy [...]
Depending on what type of website you have, and what type of content you serve, your average visit length is likely between 30 seconds and 5 minutes.* That’s an awfully short time to focus someone’s attention. Most websites have dozens of pieces of visible content on each page, and often over a hundred links. It’s [...]
While optimizing your site for keywords and search engine traffic is important, another aspect that few have taken advantage of is generating traffic through comments left on forums and blogs. By leaving comments on blogs and forums, you are not only building a relationship with the blog author or forum community, but you are essentially [...]
My attention was drawn by a simple commercial:
I think the beauty of Old Spice’s traditional and new media campaign is that the brand isn’t afraid to stay true to its roots, try new things, and push the envelope to capture your attention and ultimately buy their product. Lets take a look at how Old Spice [...]
Today’s society is really about more. More bang for your buck, more Twitter followers, more customers, more updates. Unfortunately, the answer to more money, more conversions and more profits isn’t always more. It’s better. Sometimes instead of focusing on casting a wider net and bringing in a small percentage of a large (unlikely to convert) [...]
For many, building a website means hours upon hours of drafting up designs and even more time trying to get it all together. Still, one area that few take the time to think about is the website font. While it is important to have a great logo to represent your company, having the right font [...]
I love using Whole Foods as a social media case study in my presentations. Whole Foods is a first-mover that doesn’t wait to see what its competitors are doing; instead, it looks to constantly innovate and embrace new forms of media to build a closer relationship to its consumers. From a sleek, professional blog, to [...]