When people think of social media, there first instinct is to think about Facebook or Twitter. From an eCommerce business standpoint though, social media can be a valuable marketing and selling tool if used correctly. While there are many businesses today who use social media as part of their marketing campaigns, there are a select [...]
As an eCommerce site owner, there are time when you will run across a term that seems foreign to you. To help, we have compiled together 40 terms that everyone eCommerce site owner should know. Remember that it’s important to always stay current with the news and trends so that you are always ready for [...]
No matter how great your eCommerce site is, there’s always room for improvement. A great way to improve on your site is to implement A/B testing. If you look at some of the top websites, A/B testing plays an important role in marketing development. By actively testing a ‘hypothesis’ you can find new ways to [...]
As an eCommerce continues to grow in sales, there comes a point where a business needs to decide whether they should expand their product lines in range or if they should continue to work with what they have. While there are many reasons why a business could benefit from expansion, there are also many reasons [...]
Conversions have always been the number one factor driving a company. Whether you’re selling a product or selling a service, being able to close the deal ultimately determines how successful your company will be. Recently, Facebook has introduced their “Like” button on several eCommerce sites with the most notable being Levis. With it, Facebook is [...]