Viralogy

With the success of deal sites like group-buying service GroupOn, brick-and-mortar retailers may find it useful to tie their deals and loyalty programs more closely to the web and mobile devices.
Recently, Discover, Barclays, Verizon, AT&T, and T-Mobile announced that they would be working together to find a way to eventually eliminate debit [...]

Payvment, the application that allows people to sell products on their Facebook pages, recently unleashed a new API in their launch of new tools for retailers and online product catalogs. Yesterday, the application demonstrated its ability by releasing its first export tool, which allows Payvment users to import Etsy inventories right onto Facebook for easy [...]

As one of the largest airlines in the world, Delta Air Lines have pushed their reach even further by introducing the first ever social commerce channel by an airline on Facebook. Partnering with Alvenda, Delta Air allows Facebook fans the ability to book flights as well as share their travel plans with family and friends [...]

When you have a lot of competitors, you need to build brand loyalty to ensure that your customers stay with you. With social commerce making the relationship between stores and customers more personal, it is time for retailers to take advantage of their existing resources.
Paul Marsden over at Social Commerce Today pointed out a brilliant [...]

According to a survey of Fortune 1000 and Forbes 200 marketing executives conducted by Duke University and the American Marketing Association released earlier this year, social media spending will double in the next year. While there has been a growing sentiment amongst marketing professionals that online marketing is the way of the future, the hard [...]

80% of midsized merchants deem e-commerce growth a top priority
40% say they don’t think they’re maximizing their online revenue potential.

The Midsized Merchants Problem
According to a recent article from Katie Deatsch of internetRetailer, “A new poll by e-commerce platform provider Art Technology Group Inc.  finds 80% of midsized merchants deem e-commerce growth as very important or [...]