Pulling in nearly $11 million dollars last Thursday, Groupon’s Gap deal was by far one of the most popular and most publicized online ‘deals’ that the consumer market has seen in quite some time. In what looked like a frenzy at times with 534 Gap offers being sold a minute during the early stretch of [...]
Personalized product recommendations can be done on any eCommerce website. As Darren Vengroff of Mashable points out, just about anyone can figure out how build an application that utilizes Facebook Social Graph to collect data for usage. He also points out, however, that not everyone knows how to leverage that data correctly - there [...]
General vs. Social Recommendations – Getting More Personal
Ratings and reviews are consistently top-requested features by customers of ecommerce stores. In the last few years, huge companies such as Amazon have more than answered that call with sophisticated recommendation technology, and their answer has revolutionized the online shopping experience. Now consumers are able [...]
A recent study by the Harvard Business Review shows that customers value self-service, whether online or at a kiosk, just as much as they value personal customer service. The most important factor of the study is that “By and large, this indifference holds regardless of their age, demographic, issue type, or urgency.”
What this means for [...]