Comments on: Social Media Case Study: American Apparel Best Bottom Contest

By: o

Thu, 17 Nov 2011 19:08:02 +0000

good

By: American Apparel and Abercrombie & Fitch – different social media strategies in hard financial times | SMI

Wed, 18 Aug 2010 10:49:34 +0000

[...] company in the past, and in-keeping with its rather controversial approach, it launched the “Best Bottom in the World” social media campaign at the beginning of the year – with fans voting for the best [...]

By: Social media-the next powerhouse for fashion industry? | India Social: Social Media Community, Social Media Case studies, Digital News

Wed, 11 Aug 2010 10:17:41 +0000

[...] brands aren’t shying away from using social media for campaigns. American Apparel’s the Best Bottom Contest, Jimmy Choos shoe hunt contest wherein they used Foursquare, are just some examples. Burberry’s [...]

By: Andy

Andy — Sat, 10 Apr 2010 01:47:40 +0000

They joined the porn sector - its a huge business that gets lots of eyeballs, clicks, engagement. Their revenue and share price over the coming quarters is how this should be measured - engagement, and links to the site are meaningless if no one buys and the stock price does not move.

By: Fashion Zest

Fashion Zest — Mon, 05 Apr 2010 14:17:28 +0000

I don’t agree with Ross here… why would you think that not all these girls are proud they applied?! I beleive they are all strongly motivated to show themselves… which is why the author makes a VERY valid point that the campaign could have been FAR more successful had they deployed it correctly on social networks - where you could match up with the perfect target audience… ppl who want to be out there and seen.

By: mas

mas — Sat, 03 Apr 2010 12:55:56 +0000

larger size

By: Ross

Ross — Sat, 27 Feb 2010 05:59:00 +0000

I agree that this campaign was extremely clever and after looking it over a bit (simply for research - nothing more) I was impressed by the results. They definitely had a great concept and I wouldn’t be surprised if they kept it going annually to make it the American Idol of Butts. I do however believe they missed a huge opportunity in the social media world. I don’t think it would be an ideal way of gathering submissions (I assume not all of these girls are proud they applied). But as for general buzz and brand awareness it definitely would have been worth sharing…

By: American Apparel: The Slut Jig is Up | Cheap JAP

American Apparel: The Slut Jig is Up | Cheap JAP — Tue, 16 Feb 2010 00:19:16 +0000

[...] (Push for Tush…eew) and a regurgitated press release. Viralogy used the competition as a Social Media Case Study. Aside from the Tennessee Guerilla Women, no one else said boo. Another instance of American [...]