Comments on: Social Media Case Study: Old Spice http://viralogy.com/blog/case-study/social-media-case-study-old-spice/ Best Practices & Conversion Strategies in Social Commerce Fri, 10 Feb 2012 11:00:57 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Nick http://viralogy.com/blog/case-study/social-media-case-study-old-spice/comment-page-1/#comment-21343 Nick Wed, 04 Aug 2010 21:19:03 +0000 http://viralogy.com/blog/?p=1775#comment-21343 Just an update... Twitter is NOT useless: http://twitter.com/oldspice Just an update… Twitter is NOT useless:

http://twitter.com/oldspice

]]> By: Rob http://viralogy.com/blog/case-study/social-media-case-study-old-spice/comment-page-1/#comment-19995 Rob Wed, 14 Jul 2010 18:54:46 +0000 http://viralogy.com/blog/?p=1775#comment-19995 Heh, Jun...I think they saw your post because while some of your points are still semi valid, Old Spice decided to destroy the social media realm with their viral video's. Awesome critique on what they needed to fix...and it looks like they did. Heh, Jun…I think they saw your post because while some of your points are still semi valid, Old Spice decided to destroy the social media realm with their viral video’s. Awesome critique on what they needed to fix…and it looks like they did.

]]> By: David Mcknight http://viralogy.com/blog/case-study/social-media-case-study-old-spice/comment-page-1/#comment-15546 David Mcknight Fri, 09 Apr 2010 03:39:18 +0000 http://viralogy.com/blog/?p=1775#comment-15546 I take personal offense at what you say about a worthless Old Spice- blogsite! As to weither or not the posts there are taken into consideration by P & G remains to be seen. At times Ive personally seen my suggestions put into play. Likeswise Ive had comments censored,so I know someone saw what I wrote! The shame of what seems to be applauded about the new marketing direction of Old Spice;is the tremendous disenfranchising of loyal customers who have supported the brand for decades! What we loved about the spice scent the Shulton Company produced has been altered. The look of the glass buoy bottles,now comes in plastic-which is lighter to transport (freight cost);but some feel it cheapens the product. The Origional scent was renamed "Classic" during the scent alteration. Less companion items such as,Body Spray;hints of a possible future phaseout. Sales have dropped off tremendously due to fragrance change of the Origional! The new direction P & G wants to take the image of Old Spice, is away from the Sailor connection which was tied to the ships on the bottle; and steer towards: Sports Fans,20 year olds, Black Men, and Women who love Black Men! The rest of us can either get lost, or cling to whatever is left that resembles what we loved about the product. Like I said in one of my posts there: Thats like taking your Grandpappy out into the alley behind the store and telling him;"this is your new status in life, we dont want people to think about YOU,when they are thinking about US!" Thats what P & Gs new marketing strategy is all about! I take personal offense at what you say about a worthless Old Spice- blogsite!
As to weither or not the posts there are taken into consideration by P & G remains to be seen.
At times Ive personally seen my suggestions put into play. Likeswise Ive had comments censored,so I know someone saw what I wrote!
The shame of what seems to be applauded about the new marketing direction of Old Spice;is the tremendous disenfranchising of loyal customers who have supported the brand for decades!
What we loved about the spice scent the Shulton Company produced has been altered.
The look of the glass buoy bottles,now comes in plastic-which is lighter to transport (freight cost);but some feel it cheapens the product.
The Origional scent was renamed “Classic” during the scent alteration.
Less companion items such as,Body Spray;hints of a possible future phaseout.
Sales have dropped off tremendously due to fragrance change of the Origional!
The new direction P & G wants to take the image of Old Spice, is away from the Sailor connection which was tied to the ships on the bottle; and steer towards: Sports Fans,20 year olds, Black Men, and Women who love Black Men!
The rest of us can either get lost, or cling to whatever is left that resembles what we loved about the product.
Like I said in one of my posts there: Thats like taking your Grandpappy out into the alley behind the store and telling him;”this is your new status in life, we dont want people to think about YOU,when they are thinking about US!”
Thats what P & Gs new marketing strategy is all about!

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