Japanese clothes retailer Uniqlo understands that online shopping is no longer just about buying items. The new online customer is a social shopper motivated by emotion who looks for retailers that create positive experiences. Uniqlo’s new social commerce strategy captures the essence of this by making shopping fun with 2 basic tools:
Payvment, the application that allows people to sell products on their Facebook pages, recently unleashed a new API in their launch of new tools for retailers and online product catalogs. Yesterday, the application demonstrated its ability by releasing its first export tool, which allows Payvment users to import Etsy inventories right onto Facebook for easy [...]
When you have a lot of competitors, you need to build brand loyalty to ensure that your customers stay with you. With social commerce making the relationship between stores and customers more personal, it is time for retailers to take advantage of their existing resources.
Paul Marsden over at Social Commerce Today pointed out a brilliant [...]
You need to give your consumers a reason to become a fan or follow you on Twitter. Small and medium-sized companies often make the mistake that the simple action of building a FB Fan Page will instantly allow them to have tens of thousands of fans. Depending on your company brand and culture, a strategy [...]
My attention was drawn by a simple commercial:
I think the beauty of Old Spice’s traditional and new media campaign is that the brand isn’t afraid to stay true to its roots, try new things, and push the envelope to capture your attention and ultimately buy their product. Lets take a look at how Old Spice [...]
I love using Whole Foods as a social media case study in my presentations. Whole Foods is a first-mover that doesn’t wait to see what its competitors are doing; instead, it looks to constantly innovate and embrace new forms of media to build a closer relationship to its consumers. From a sleek, professional blog, to [...]