Pulling in nearly $11 million dollars last Thursday, Groupon’s Gap deal was by far one of the most popular and most publicized online ‘deals’ that the consumer market has seen in quite some time. In what looked like a frenzy at times with 534 Gap offers being sold a minute during the early stretch of [...]
A recent study by the Harvard Business Review shows that customers value self-service, whether online or at a kiosk, just as much as they value personal customer service. The most important factor of the study is that “By and large, this indifference holds regardless of their age, demographic, issue type, or urgency.”
What this means for [...]
When Customer A visitors your eCommerce store, they more or less see exactly the same things as when Customer B, C, and D visits your site. Along the same lines, unless Customer A, B, C, and D knows exactly what they are looking for, they are likely to (A) click on what interests them immediately [...]
Whether you want to embrace it or not, Facebook and social media is becoming more and more a part of our daily lives. From how we communicate with others to how we market our products, social media is finding its way into many facets of our daily lives. Among them is the way the we [...]
You’re an ecommerce director for a medium-sized ecommerce store that uses the Magento platform. You use Adwords, social media, and SEO to drive traffic to your store, and are now looking to increase your sales conversions and turn visitors into shoppers.
An effective recommendation engine is by far the best way to increase sales conversions. [...]
When a shopper visits your eCommerce store, they are willing to do business with you based on two assumptions. The first is that your eCommerce store products are as described and that they are not falsely advertised, and the second is that your site is secure and safe.While secure and safe are commonly overlooked, sites [...]
One of the area most commonly overlooked by eCommerce websites is the utilization of their robots.txt file. As eCommerce sites can be one of the most difficult types of websites for search engine crawlers to index, a robots.txt file can help crawlers find content to index without much trouble.
One of the biggest reasons many eCommerce [...]