Viralogy

“Social media” and “ROI” - it’s hard to find two bigger buzzwords among internet marketers over the past couple of years.* Yet the combination of the two of these fields create both a compelling, yet elusive industry. Literally dozens of social media analytics companies have popped up over the past few years. The plain fact is that measuring social media ROI is not (nor will it ever be) an exact science. But ROI is measurable. The important thing is to be wary of and avoid the frequent pitfalls that come about when measuring it.

There’s nothing more elusive than a first time visitor. Visitors entering your site through inbound links (either via Google/Bing, through advertising or marketing campaigns) are exactly why you pay your marketing team, optimize your website for search engines and why you are currently investing in that crazy little social media fad. Yet once you finally [...]

Depending on what type of website you have, and what type of content you serve, your average visit length is likely between 30 seconds and 5 minutes.* That’s an awfully short time to focus someone’s attention. Most websites have dozens of pieces of visible content on each page, and often over a hundred links. It’s [...]

Today’s society is really about more. More bang for your buck, more Twitter followers, more customers, more updates. Unfortunately, the answer to more money, more conversions and more profits isn’t always more. It’s better. Sometimes instead of focusing on casting a wider net and bringing in a small percentage of a large (unlikely to convert) [...]

Over the past couple years I’ve heard a lot of complaints from people saying they don’t know how to properly measure their own social media marketing campaigns. These tend to be smaller companies that eventually decide to just “trust that it’s working”. Big mistake. How do you know that you’re not just wasting your time [...]