Boosting Sales Through Cross-Promotion

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The thing I love about social media is its flexibility. Unfortunately, it’s very easy to pidgeon-hole it into one category or another. In many ways, social media is the ultimate interactive customer service platform, competing with e-mail support and call centers. But social media doesn’t have to *just* be an avenue for customer [...]

Prioritizing Tasks for Social Media Productivity and Success

Work prioritization is the age-old battle between procrastination and productivity. From water cooler conversations to 200-slide PowerPoint presentations, there are hundreds of hourly events that ruin productivity offline. However, they’re nothing compared to the potential pitfalls online. From email to Facebook, there are thousands upon thousands of ways to kill your productivity online. The Social [...]

5 Great Web Tools for Monitoring Twitter Conversations

What are some great ways to listen to your customers on Twitter? Well, I’ve put together 5 great monitoring tools for listening to Twitter conversations about you and your brand using web tools (as opposed to apps like CoTweet and TweetDeck, which are just as useful). Have your own personal favorites? Please add them in the comments below.

How Twitter Lists Influence… Influence

Twitter influence has been measured over and over by a multitude of companies, none of whom have gotten it right yet. Twitalyzer, Twitter Grader, Twitter Friends – these are all sites that have made attempts to measure a user’s Twitter impact. However, many of them still focus far too much on number of followers, number of following and update frequency. These numbers, though important and interesting, do not tell nearly the whole story. Lists has a prime opportunity to help complete the picture for us.

The Danger of Crowdsourcing Content (Pt. 2)


The Power of Crowdsourcing Content (Pt. 1)

Crowdsourcing:

“Delegating a task to a large diffuse group, usually without monetary compensation”;
“The act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to a group (crowd) of people or community in the form of an open call.”

Source: Wiktionary, Wikipedia
What do lolcats, web design, hilarious photos and videos, and 3D building [...]

Being Transparent: Gary Vaynerchuk

Website: WineLibrary TV
Blog: Gary Vaynerchuk
Twitter: @GaryVaynerchuk
Bio: Gary Vaynerchuk is one of the true internet celebrity superstars created because of extremely hard work and a great sense of internet marketing. Ten years from now, he will be one of the examples found in textbooks across the company about amazing entrepreneurs creating success on the internet for [...]