Viralogy

Whether you want to embrace it or not, Facebook and social media is becoming more and more a part of our daily lives. From how we communicate with others to how we market our products, social media is finding its way into many facets of our daily lives. Among them is the way the we shop. Although platforms like Facebook first started as a way for users to stay in touch with their friends and family, it now allows us to share our lives with our Facebook community. In regards to shopping, we let others know great deals we found, what pair of shoes were gonna buy, and even that outrageous shirt we didn’t think anyone would ever get. As more and more users use Facebook as a ‘distribution’ channel when it comes to shopping and interests, eCommerce sites need to evaluate whether or not they need to begin incorporating Facebook elements into their store.

Ways to incorporate Facebook into your eCommerce store

1. Facebook Like Button

Earlier, we wrote about how Facebook now allows sites to add the Facebook Like Button to their products, articles, and pages.  Revisiting some of those same points, implementing the Facebook Like Button on your eCommerce store products can significantly increase your sites visibility as well as help gauge which products have more interest in others. For example, if you see that a products has only a few sales, but has the most ‘likes,’ that may be a signal to lower the price of that product.

2. Facebook Connect

While the Facebook Connect integration into eCommerce stores is still in it’s early stages as far as adoptions go by eCommerce sites, Facebook Connect is still a great option for the eCommerce store that wants to go for a deep dive into social media. Coupled with the Facebook Like Button, this can be a deadly combo when it comes to content and product distribution

3. Facebook Applications

Another great way to integrate Facebook into your site as well as extend beyond your own eCommerce site is to create Facebook Applications. While commonly used as ‘community game’ or ‘tool,’ Facebook Applications are a great way to create interest in your store. One important thing to remember here is that when creating a Facebook Application, you need to be mindful of the costs versus benefits, as well as the time commitment.

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If you are interested in learning more about how to integrate Facebook into your eCommerce site as well as more on how to increase your eCommerce store conversions, be sure to contact us and to check out our current suite of Viralogy products.