Viralogy

Conversions have always been the number one factor driving a company. Whether you’re selling a product or selling a service, being able to close the deal ultimately determines how successful your company will be. Recently, Facebook has introduced their “Like” button on several eCommerce sites with the most notable being Levis. With it, Facebook is helping eCommerce sites integrate a community into their business.

As the number of companies looking to bottle lighting in a bottle when it comes to social media, traditional marketing methods when it comes to eCommerce sites is rapidly changing. What was once a simple process that involved setting up your site and then buying ad-space on websites has evolved into something bigger. Be it because of smart spending or because of the need for the two-way conversation, eCommerce businesses are looking for new ways to connect with their customer to better understand them which will ultimately help them increase their conversions on their site.

The Facebook ‘Like’ Button

As mentioned, the Facebook “Like” button is helping eCommerce sites build communities. Similar to how on Facebook your friends can ‘like’ posts and comments, shoppers can now ‘like’ products. By allowing users to essentially ‘promote’ products, this is helping eCommerce sites in 3 ways.

1. Better Understanding of Consumers

By implementing the Facebook ‘Like’ button on product pages, companies can analyze products that have the most ‘likes’ as well as the those that have the least to better understand which products the public likes the most. Additionally, companies can also do A/B testing of products without ever having to produce that product yet. Instead they can see how ‘future’ products would be received by the community with just few clicks.

2. Instant Personalization

If a customer can’t find what they want, then the chances of them converting is significantly lower. To address this, there are many different tools that eCommerce sites can use to help users find exactly what they want. The Facebook ‘Like’ button which will integrate with the Facebook Instant Personalization pilot program will enable these sites to personalize a visitors experience by using their public Facebook information. Additionally, product recommendations and email recommendations also have seen a great deal of success.

3. Brand Growth

Lastly, brand are always looking for new ways to expand their brand influence and social media can be a great driver. Because of the possible exponential growth of the ’sharing’ of products when it comes to Facebook and eCommerce sites, brands are able to gain visibility on many fronts.