The Importance of Meta Descriptions and Tags For Your eCommerce Site
When it comes to your eCommerce website, Search Engine Optimization is probably a term you’ve heard on more than one occasion. Along with that, you’ve also probably heard about making sure you are using meta descriptions and tags.
For an eCommerce business, there are many factors that account for one’s success. Among them is enabling your customers to find you and your products; meta descriptions and tags are exactly the ‘tools’ that allow you to do this.
What are meta descriptions and tags?
Before we jump into talking about some best practices regarding meta descriptions and tags, we should first answer the question of what meta descriptions and tags are.
Simply put, meta tags and descriptions tell search engines like Google information about your site as well as directions on your site. Your meta tags and descriptions can be found in the HTML of your site. Your meta tags and descriptions are invisible to visitors unless they decide to view your websites source code.
Best practices for your eCommerce site
Now that we have a better understanding of what meta descriptions and tags are, the next step to increasing your eCommerce sites search engine readiness is to go over a few best practices.
1. Structure
Right off the bat, make sure that you are correctly formatting your eCommerce sites meta tags and descriptions. Aside from your meta descriptions and tags being in the <head> of your HTML code, the format they should always be in is as follows:
<META NAME=”value” CONTENT=”comments”>
2. Relevancy
When writing meta tags and descriptions, spamming keywords is the wrong way to go. Good meta tags will relate what your website page is about. In regards to eCommerce sites, make sure that when describing pages with tags and descriptions, you are able to convey to others exactly what your page is about in just a few lines.
3. 156 characters or less
Another good rule of thumb is to keep your descriptions under 156 characters. Google will only take the first 156 characters, so after that it’s all just water under the bridge.
4. Be Precise
Describing your eCommerce site as an “electronic store” works, but think about how many other eCommerce site there are that use the same description. You should always try to be as precise as possible. A better description might be: “The number one distributor of used computer screens in Seattle, Washington.”
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