http://viralogy.com/blog Recommendations for Magento Extensions Fri, 19 Mar 2010 18:56:09 +0000 http://backend.userland.com/rss092 en How to Optimizing your Apparel eCommerce Site Viralogy is out to help eCommerce firms give their visitors a much better experience in finding what they want and generate more sales as a result to that. We have now created a Conversion Optimization Guide for Apparel Retailers. We also recommend the Magento ... http://viralogy.com/blog/website-best-practices/the-ultimate-guide-for-optimizing-conversions-on-apparel-ecommerce-sites/ Photo by lavverue "Social media" and "ROI" - it's hard to find two bigger buzzwords among internet marketers over the past couple of years.* Yet the combination of the two of these fields create both a compelling, yet elusive industry. Literally dozens of social media analytics companies have popped up over ... http://viralogy.com/blog/online-roi/5-pitfalls-of-measuring-social-media-roi/ There’s nothing more elusive than a first time visitor. Visitors entering your site through inbound links (either via Google/Bing, through advertising or marketing campaigns) are exactly why you pay your marketing team, optimize your website for search engines and why you are currently investing in that crazy little social media ... http://viralogy.com/blog/online-roi/first-time-visitors-are-they-good-or-bad/ Advertisements. Whether you like them or hate them, they are one of the means by which website owners are generating revenue. While for some the revenue from advertisements are enough to be the average American's paycheck, for others it is just a nice way to get rewarded for hard work. ... http://viralogy.com/blog/website-best-practices/are-you-ready-for-advertisements-on-your-website/ You need to give your consumers a reason to become a fan or follow you on Twitter.  Small and medium-sized companies often make the mistake that the simple action of building a FB Fan Page will instantly allow them to have tens of thousands of fans.  Depending on your company ... http://viralogy.com/blog/case-study/social-media-case-study-american-apparel-best-bottom-contest/ Depending on what type of website you have, and what type of content you serve, your average visit length is likely between 30 seconds and 5 minutes.* That's an awfully short time to focus someone’s attention. Most websites have dozens of pieces of visible content on each page, and often ... http://viralogy.com/blog/online-roi/while-i-have-your-attention/ While optimizing your site for keywords and search engine traffic is important, another aspect that few have taken advantage of is generating traffic through comments left on forums and blogs. By leaving comments on blogs and forums, you are not only building a relationship with the blog author or forum ... http://viralogy.com/blog/website-best-practices/how-comments-can-make-your-website-traffic-grow/ My attention was drawn by a simple commercial: I think the beauty of Old Spice's traditional and new media campaign is that the brand isn't afraid to stay true to its roots, try new things, and push the envelope to capture your attention and ultimately buy their product.  Lets take a ... http://viralogy.com/blog/case-study/social-media-case-study-old-spice/ Today’s society is really about more. More bang for your buck, more Twitter followers, more customers, more updates. Unfortunately, the answer to more money, more conversions and more profits isn’t always more. It’s better. Sometimes instead of focusing on casting a wider net and bringing in a small percentage of ... http://viralogy.com/blog/online-roi/the-importance-of-finding-better-customers-and-increasing-conversions/ For many, building a website means hours upon hours of drafting up designs and even more time trying to get it all together. Still, one area that few take the time to think about is the website font. While it is important to have a great logo to represent your ... http://viralogy.com/blog/website-best-practices/font-and-your-website/