i would say i blog for personal branding… even though I talk about personal experiences.
i show up to networking events for personal use.
but there’s nothing unauthentic in my blog or my twitter, it’s just a bit toned down from what I would share with my intimate friends.

@Tami - Thanks for the comment Tami. I think the biggest debate here is whether you can be authentic when you’re writing to impress your next employer and to further your career.

I know we’re honest in our resumes, but during an interview we ALWAYS put our best foot forward and hide our flaws. So in blogging, are we trying to be someone we’re not when we’re doing it to further our career?

To be honest, I think you’re doing a great job at it and if you’re being honest with yourself and you’re writing, then you’re being authentic.

Great video and great questions.

Is there a divide between the two types of blogging? Well I think ideally the divide shouldn’t have to be that large. You’ll be much better candidate for any type of position you want if there isn’t anything in your personal life that you need to hide from the world. That said, you may still want to think about whether the knowledge that you’re going out with your girlfriend is really going to accomplish a worthwhile purpose.

As for the gap, I think a lot of the most valuable connections you will make for your personal brand will come through being genuine and involving people in your life to some degree. Not in a creepy sort of way, but enough that they can see who you are and why you are worth working with. That may mean that the best way to bring both types of blogging together is to try to make yourself into the kind of person you want others to see you as, and that way you will have no reason to worry about some kind of embarrassing details slipping through the cracks as it were.

@Michael Henreckson - Thanks for the comment. So the best way to bridge the gap is to be someone you want everyone else to see you as? But then, isn’t that the opposite of being authentic?

I feel that authenticity means you’re the you that you would be if no one else was watching. If you didn’t care what anyone else thought of you, who would you be? Now, I know that this is an impossible standard, but is it something we should try to achieve?

What is “authenticity” ? - To me, authenticity is being honest, open dialog ( speaking, or writing ) with others about what we, as individuals, care about. This can span many topics, while generating the need for more than one “identity”. So, the “authenticity” problem, I think, is a collapse of multiple identities into one, single identity. This always creates conflict and subsequently causes us to be “in-authentic”, or “un-authentic” relative to any one Self, at any one time. The answer is to be clear about your “identity”, that identities “goals”, and what essential actions are necessary to achieve those goals. Hope that helps, David

Jun, thanks so much for taking this topic to the next level! You have brought up some really great and important questions.

First, I do think we are losing authenticity. I’ve had so many personal blogs in the past, and with my latest blog I’ve been trying to keep it more “professional” - and in the process, I find it difficult to keep my personal voice. I have to say that I’m not *completely* comfortable revealing all about my personal life on the internet. So I find it difficult for me to retain authenticity, and I think I see it elsewhere too. Many bloggers do shy away from the personal and write about issues and topics.

And yes, I do see a divide in the blogosphere. Personal bloggers write mostly about their own lives, which is great but it’s difficult for the average reader to perhaps draw important lessons from that. Personal branders I think try to forge that connection with readers by trying to provide readers with some way that their experiences relate to the readers’ lives - providing tips, relevant info, lessons, etc rather than just rambling on about their life.

And I guess my biggest confusion is whether we should try to close the gap. I’d say yes - because I think some of the most interesting blogs I read are ones in which the blogger writes about experiences in their personal life, while also writing about professional issues and topics within their field. You, Jun, are a great example I think. Other good examples I see are Modite (http://modite.com/blog/) and even Penelope Trunk who writes a lot about sex, work, life, etc - pretty much everything. She reveals all.

But the problem I encounter is that….where is drawing the line? It is a bit scary, honestly, to reveal all in the internet. I do want to be myself, but I don’t necessarily feel comfortable talking about all the details about my personal life on a public blog…so I think it’s difficult to have a personal voice while also write about professional issues.

So I’d say that yes - we have to try to incorporate both aspects into the blog. The question is how to do it most effectively. I’d say remain in your comfort zone. Being authentic doesn’t mean that you have to talk about your sex life or the fight you had with your best friend. I think it means finding your voice and writing about the things that interest you in a way that shows your personality, but also your professionalism and your interest in your field. I don’t think it’s impossible at all. It’s just a matter of having a personal voice that the reader can relate to.

Great mind storming questions..

I get into a battle of both, with the ego sometimes getting the better of me.. like c’mon write something that makes you look good. Hah, talking about buttering the ego..

Then at times, some voice takes over, and say enough, time to add value, put you aside and just share what is simply useful, no personal agenda..

In flicks of seconds it goes back to talk about self and the actual what I’m going to do next like, feed the cat or something..

I go with the mind flow, whichever of the above gets the better of me at the point of the written word..

1. Do you feel we are losing authenticity? some are and some aren’t - don’t think we are “losing” anything
2. Do you see a divide in the blogosphere? if you call blogging for different purposes a divide then yes.
3. Should we try to close the gap? if you are getting what you want from blogging then there is no gap. if you aren’t they you may want to make a change. But I think this is more appropriate as a personal question rather than a general question.
4. How can you successfully combine personal blogging with personal branding. Be yourself in whatever you do. The “market” demands authenticity and transparency. You can write and post whatever you want. The question is will anyone read it. And if you have something to sell will anyone buy it. That is the ultimate test.

I blog for personal branding (and branding for my offers) so my purpose is specific. I don’t talk about my whole life or even all of what I do professionally on my blog. My blog is about leadership so that is what my blog posts focus on. We all have different facets to who we are. Does focusing on only one or a few of those facets for your blog make you inauthentic? I don’t think so! I share real personal experiences and observations to make a point whether it is in my blog, in front of a client or with my family and friends. But I think what you choose to share should be based on your purpose whether your blog is for personal use or for personal branding. Authenticity is about being yourself with what you share, not about how much of you and your life you choose to share.

I’m still thinking about writing a followup post because I have to much to say on this topic. But I want to say @Akihila — not sharing EVERY detail of EVERY part of your life doesn’t mean you’re “inauthentic.” Authenticity doesn’t mean sharing everything. It just means being sincere and genuine. You write about what you’re passionate about and that’s great. You don’t have to write about your sex life on the internet in ordered to be considered an “authentic” person. Writing about your personal life isn’t for everyone. That doesn’t make you less “authentic.”

I don’t think I lose authenticity when I blog- I’m MOST authentic when I blog. I am able to think through my feelings when I write, and I’m not great at doing that in other ways.

I think there is a divide between those who “personal brand” specifically and those who personal blog (1st) and worry about branding (2nd) Even on twitter- I have bloggers I follow who have a brand and bloggers I follow because I love their stories. Of course, the best of us create a brand and a community while telling great stories, Modite and P. Trunk come quickly to mind.

Close the gap? Why? We all have our reasons for blogging. We should stay true to those reasons, and blog what makes us happy (and/or paid).

I write at two blogs because I find it difficult to combine personal blogging with personal branding. I want my personal brand to be strictly professional and on topic. On my personal blog, anything goes. Sometimes (rarely) I write and realize that I can cross-post.

I say I am blogging for personal branding, but with some insight into my life - since that’s where my products came from - personal experience, how do I manage, etc…

There’s a limit to how much personal stuff you should blog about. Some of it people don’t want to hear about, and some of it you would rather not broadcast. You still want to be taken seriously as a businessperson.

I think a blog is simply a platform to publish whatever you want to the world, and everyone can use it differently. You wouldn’t say “I think TV Channels should only play reality shows” because it’s simply a platform to play whatever the producers want.

If people want to just share some things with friends or whoever cares about their personal life, that is fine. If they want to make a good impression in this world, that is fine too. Although since this is very public, it would be a better idea to show the better side of yourself.

For instance, this girl from Harvard can write whatever she wants: http://sexandtheivy.com/2008/05/21/to-all-the-men-i-wouldnt-fuck/ and that is fine. However, it may impact her career development one way or another, as long as she was well aware of the consequences when she started writing about such.

Finally, from my own experience, people will only read your blog/tweets if you try to create value for them. I did personal branding for 2 years, and only a small group of my friends read it. It is only when I started writing things that are valuable to others that my traffic suddenly started to grow exponentially. That’s why “thought-leadership” blogging (which ultimately leads to personal branding) seems to be more fulfilling.

There IS a divide, but that divide is not so apparent within our age group.

It is most apparent between different generations. Gen Y is used to authenticity and using online as a conversation for personal use, while older generations are used to “talking at” potential clients and don’t really see how/why to do it differently.

Thus, the older folk (in general) tend to be self-promoting while the younger bloggers are promoting sites, blogs, and causes they like.

Hi Jun, this was my first time watching your video blog. You’re a very articulate yet fast speaker! (I like fast speakers).

I don’t yet have a blog of my own but I intend to start soon. (Still thinking about the scope, topic to focus on, etc.) But you raise a good point about the two “different” types of blogs. (one more thing to think about, lol)

I’ve noticed that most of the blogs I follow are ones that incorporate both. Because I care about what they have to say, but I also care about them as a person behind the blog. But then again, even though they mention their personal lives in the blog, most of them don’t detract from the brand they are creating. (There are examples otherwise). For example, I follow @gretchenrubin (http://www.happiness-project.com/) where she tries “all” happiness theories/tips/tricks etc. So there’s her branding. But she also talks about her life, how she incorporates happiness research ideas interacting with her husband, kids, friends, etc.

I think it’s definitely possible to do both, and you’re more human that way. You were mentioning companies and how their sole purpose is to sell, hence, they don’t have to tell the whole truth and reveal other aspects of themselves. However, for blogs, people are selling an individual, they are selling themselves and that is a different story. As a human being, you would also have human traits and human experiences, and I think the audience can better connect with you if you share that.

Hey! I wrote my followup post. It’s kind of long though, way longer than I anticipated. Check it out — link is in the comment above…

This discussion frustrates me a little because you seem to have created a false dilemma whereby branding and personal expression are identified as the only reasons for blogging. The most authentic (and in my opinion) best blogs on the internet to read are written on topics that people care about, are interested in, and want to share their opinions about.

The authenticity debate seems to be centering on the various types of content; but it should really come down to motivation. If you write a personal expression blog with the motivation of wanting to use it to become famous or a celebrity or land a book deal writing a memoir, then you lack authenticity. Likewise, if you write a professional blog on any topic with the primary motivation of using it to get a job or sway clients or whatever else, then you lack authenticity.

Penelope Trunk has been the best person to meld the worlds of personal blogging and personal branding. While she gives career advice and strengthens her personal brand by talking about topics in the industry, she also talks about very personal things like her love life / children. Even though she’s controversial at times, people still love her candor. In fact, maybe the personal blogging aspect actually strengthens her personal brand because it makes her seem more “real.”

Well, you already know that this is an awesome post, an awesome vid, and awesome questions. Congrats for this work!

Now, on to the questions:

I don’t think we are losing authenticity, i just believe that not everyone is fit for every kind of blogging. I DO see a divide, and i don’t think we should try to do anything about it.

I think that the most important question is the last one, and here is my response:

We all have something to teach, something that we feel it’s importante for other people to know, to incorporate to their lifes. And this comes from our personal experience. So, when we blog about personal branding stuff, we are talking about us. We are being authentic. There’s no success in a personal branding blog that doesn’t talk from his heart, from his personal life.

I mean, you could try to brand yourself as anything, really. Every info is on the internet. Gather the information, and brand yourself as an expert in that topic. But that’s not authentic. We can notice. And we will notice.

Your life, my life, and the life of every one of us, has taught us something different. There is a unique combination of lessons, that makes us see the world in a unique way. You can show us that. That’s your personal branding. That’s you being authentic. The reason why some personal branding bloggers aren’t authentic, it’s because they are trying to take someone else’s brand.

The people who are losing authenticity are the ones who try to brand themselves as something they are not.

Your video was great!

1. Do you feel we are losing authenticity?
I’m a “personal blogger” with updates on my cats and everything, so I don’t feel like I’m losing authenticity. As for people who blog for branding purposes, I think people who are not being authentic get weeded out pretty quickly because they never really establish an “audience”. It’s hard to connect to people if you aren’t authentic, and the foundation of this whole blogging thing is connection.

2. Do you see a divide in the blogosphere?
Kind of. But not in a bad way. Different parts for different purposes, ya know?

3. Should we try to close the gap?
Personally, I would love to hear more personal stories from branding bloggers just because I’m voyeuristic like that.

4. How can you successfully combine personal blogging with personal branding?
This is something I’m really trying to figure out. I’m starting a private practice for premarital/marriage counseling and I’m trying to figure out if there is a way to do the dance between sharing who I am and sharing professional knowledge on a subject as well. It’s hard, and I give huge props to anyone who figures it out.

Great questions and conversation being raised here, Jun!

I think we need to define what we mean by “authentic.” Does being authentic mean we post everything personal going on in our lives on our blog and Twitter? Or does it mean we incorporate lessons from our lives to our blog?

I agree with Akhila’s comment, that being authentic means finding your voice with a mix of your personality and professionalism. That is what I aim to do with my social media endeavors. However, personal and professional blogs serve different purposes- one isn’t necessarily better than another.

I have two people/ideas I want to respond to:

1. “@mattchevy - personal blogger: writes for themselves. Personal brander: Writes for themselves + community (focuses on connection w/ audience).”

A: How are the two things different? If you are writing a blog that is on the internet for everyone to see, then how is that writing for yourself? In my mind, correct me if I am wrong, writing for yourself is something that only you would read, so then write it in a journal or save it on your c drive. If you put it out on the internet, isn’t that writing for a community, whether it is intentional or not? Am I making sense or just rambling?

2. “@brianlinton - I don’t think so. every blogger builds a personal brand whether they know it or not. blogging for personal use is self branding”

A: I just wanted to say that I agree with this statement. Take me for example, my blog is about creating my business and my journey in applying to law school. Sure, it is personal use as I am telling my story, and it is for a community of other people out there going through this process, but it is also my personal brand since my business as a freelance Paralegal is intertwined with me applying to law school. So, @brianlinton, that was a long-winded way of saying, I think you got it right!

Jun, are we not supposed to be living a “good life” anyway regardless of our personal branding? That is the basic building block of society. One, that I fear, has been lost a little over time.

Nisha, You bring up a very good point. That was my intention with facebook for a long time. I tried to keep work separate from facebook. However my network had other ideas. But, for the most part, I don’t think most people make a conscious decision either way. Those who privatize their blogs do, and those just promoting their business are making another decision. That leaves everyone else in the middle who are not sure their they lean towards personal, branding, or are a mixture of both.

Now, can someone please tell me how I can be as cool as you guys and have my picture show up? The green monster is cute and all, but I think I’m cuter.

Jun,
I agree with you. I have heard it said many times that money doesn’t equal happiness and I know it first hand. I had a job that I made a lot of money, but I also worked a lot and I was unhappy. I could afford everything I wanted, but I wasn’t satisfied. The satisfaction of doing something for others beats the satisfaction of making money, hands down.

And, oops, I think we have gotten off topic.

Damn Jun, you’ve struck a chord. Along with Akhila. And, I’m about to read Nisha’s post.

I wanted to put my two cents in real quick:

I think there is a divide. There are people who are worried about putting their thoughts out there, so they may try to create a certain type of persona. It’s actually something I’ve always been frustrated about with personal branding is that it never really seemed to emphasize the PERSONAL, but more emphasized the BRANDING.

I think leaving out those thoughts that we are scared to leave out and not writing about the topics we want to is actually antithetical to PERSONAL branding. We should be striving for authenticity, not marketing ourselves as people we’re not (or people we assume an employer or the blogosphere or whatever your audience wants).

I’ve been warned to tone my approach down. But, that’s like lying to get into a company and then letting loose who I REALLY am. It’s old and it’s tiring. So, I choose to be me.

What would it look like if we all chose to be who we are? And then, more importantly, chose to brand THAT person? I think we’d be better.

Just wanted to quickly swing by (again) and drop the link to my follow up post on this. Great discussion here - I encourage all of you to take a look at my follow up as well: http://blog.lifewithoutpants.com/the-dividing-line-personal-blogging-vs-personal-branding/

First off, this was a very helpful video for me. I am a new blogger. I started off wanting my blog to be about a topic of my interest. I wanted to attract people with the same interests. I thought it best to keep it less personal. Only, I find that I am putting myself into my blog continuously. I have still been at odds with myself on what to do–considering my blog unsuccessful. Then I seen this and felt relieved. I agree with @jamievaron on the fact that I want my blog to be both. I find it is hard to separate the 2 because my topics equal what I am about. Then I agree with @CarlaStephanie because if you are trying to sell yourself you still want both. You need to show your ability to focus, be passionate, and ahve interests. Being personal actually, in my opinion, helps land you a job more. People like to like the people they hire. So to answer your questions:

1) Is there a divide? Yes.

2) Should we close the gap? I think the gap will close itself. You have to be liked to be sold.

3) Have I found balance? Yes, I have found balance. If not, then I could not be me. It would all be fake, a front. And no one would find interest in my blog.

I think this is an excellent article, and it made me think. I have been torn between showing family and personal posts on the same front page.

What are your thoughts? should I integrate photos of my family into posting about blogging and marketing? What if I post more about my family than I do business?

My blog is about my profession, but I want my approach and personality to show through. I am unlikely to post pictures of my dog or my latest batch of brownies on my professional blog, but I hope my sense of humor will come through…

I think there’s a question of boundaries here. I think web natives have less expectation of personal privacy and draw fewer boundaries between the personal and professional than web immigrants like me.

I’m reminded of the woman who applied for a designer job and sent me her blog that included her design portfolio. In the search for her portfolio, we also got to see about her past drug issues, her major health crisis, her conversion to Christianity, and her suggestion that we all get Saved too. Her design was great, but we responded with a big case of TMI!

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Hey Jun,
You ask some question and are right on point, let me respond a little. I’m also new to the blogging game, but I think catch on pretty quick…some answers.

1. Do you feel we are losing authenticity?

Was there ever really authenticity in the first place? Every form of media inherently loses authenticity. T.V. & movies had filters/censors among other things. I think in blogging I see two things that make it nearly impossible to have authenticity. Self-censorship (as you alluded to “holding back/privacy”) and Editing - we don’t write everything exactly as we think or speak…do we? So I argue, there was never authenticity in the first place.

2. Do you see a divide in the blogosphere?

Yes, there is definite divide in the blogosphere. Maybe I’ll call it money or the message. Blogging is an industry, so do you blog for money/potential money when your blog becomes the such a big hit? Or is it more about your message, what you want to say/convey to http://WWW.

Personally, I blog because I just want to get stuff outta my head sometimes (i.e. barf it out), or I feel compelled to write something and I really want to share it because I think it has something of value to myself & I think maybe others would find value too (a little vain i know).

3. Should we try to close the gap?

I don’t we can control that, but it really depends the blogger and his/her attitudes towards blogging. For example, for what…50 years there have been ant-smoking campaigns, and millions still smoke no matter what (we’ll leave the tobacco industry lobbiests outta this). My point, I don’t think it will matter even if we try to close the gap, but is it worth it to try? Maybe, but again only if the blogger wants to make the change - will he/she do it.

I watched your video on this topic, and I’m with you, I really see myself as a combo/hybrid of both personal vs. personal branding. My purpose in writing a blog - is not about followers/hits/views….I really don’t care at this point because I’m not making money (no adds), I want it to be more pure. If people want to read what I have to say great! If they don’t great! I’m doing this for myself first, to challenge myself to write to best of my ability, and if I do that, I’m happy.

Combining the 2 types of blogging can be done as you and others are leading the way, however, I don’t think it’s for everyone…and now that big business/corporations are moving in - we might not have as much power as we think.

4. How can you successfully combine personal blogging with personal branding

What I do is just rotate my different websites (ie. I can’t work on them all in one day), so I just work on 1 or 2 per day, and write/work on whatever inspires. If I get no hits, it might hurt for 2 seconds, but I’ll then say, “I’ll write something more interesting next time”. Basically, I try not to put pressure on me, and just try to do what I can because the worst thing would to start hating what you do because of your unrealistic expectations. Yeah, I also try to have balance, do other stuff that get’s me off the computer (ie. playing soccer with my team). I try not to think about it too much, when the computer is off, I don’t think about what I wrote (can’t see it, fuhget about it. I also, at this point, do have a separation between a personal personal site/where I interact solely with face-to-face friends, and the other sites where it’s more the personal branding/topical/what I’m trying to get known for. And surprisingly, they don’t clash, meaning nobody from the branding side tries to really get into my personal face-to-face side (yet), however, I think you need to know “yourself” where your line that you don’t cross is.

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Hallo Leute,

iIch suche nach Informationen zum Thema Augen lasern.
Ich bin stark kurzsichtig und würde mir gerne die Augen operieren lassen, um endlich
ohne Brille leben zu können. Mich nervt die Brille wahnsinnig beim Sport oder beim abends weggehen.
Leider vertrage ich überhaupt keine Kontaktlinsen… hab schon alles versucht
Ich suche nach unabhängigen Informationen zu dem Thema. Also keine Seite einer Augenklinik oder eines Laserzentrums, die mir nur ihre Dienste verkaufen wollen…

Wer kenn eine Seite für mich?

Vielen Dank

PS: Sorry falls das nicht das richtige Forum für diese Frage ist.

Gute Erfahrungen gemacht:

Casa-Art Holding GmbH

Immobilieninvestitionen als krisensichere Form der Altersvorsorge liegen in diesem Jahr weiterhin im Trend.
Die Casa Art Holding GmbH reagiert auf die starke Nachfrage nach der „Rente in Stein“ mit der Vermittlung
sanierter Wohngebäude in bevorzugten Lagen im Rhein-Main-Gebiet. Rund 300 Neukunden pro Jahr lassen
sich von den vielfältigen Angeboten der Casa Art Holding GmbH überzeugen.

Aktuelle Studien beweisen es: Nicht einmal 20 Prozent der deutschen Bevölkerung besitzen eine Immobilie – der Rest wohnt zur Miete. Dabei kann das Immobilieneigentum nach Erfahrung der Casa Art Holding GmbH eine sichere Form der Altersvorsorge sein. Wer im Alter mietfrei wohnen oder zusätzlich zur Rente von Mieteinnahmen aus einer Immobilie profitieren kann, der braucht sich der Casa Art Holding GmbH zufolge um die Versorgungslücke, die in nicht wenigen Fällen mit dem Eintritt in den Ruhestand entsteht, keine Gedanken zu machen. Wer sich schon in jungen Jahren für den Kauf einer Immobilie entscheidet, die er selbst bewohnt, und es schafft, diese Immobilie bis zum Eintritt in den Ruhestand abzubezahlen, der spart im Alter das Geld für die Miete und die Belastungen für das Eigentum fallen auch weg. Allein dadurch kann die Versorgungslücke nach Auffassung der Casa Art Holding GmbH zum größten Teil geschlossen werden.

Wichtig ist aus Sicht der Casa Art Holding GmbH allerdings, dass vor dem Kauf einer Immobilie einige entscheidende Punkte beachtet werden. Dazu gehören die Lage des Objektes, der Zustand sowie alle Fragen, die die Finanzierung und die damit verbundenen Zusatzkosten betreffen. Oberste Priorität muss dabei nach Ansicht der Casa Art Holding GmbH sein, dass die Immobilie vor Eintritt in den Ruhestand vollständig abbezahlt ist, sodass nur noch Rücklagen für die Instandhaltung gebildet werden müssen.

Die Casa Art Holding GmbH hat die Wertanlageform „Rente in Stein“ schon seit 2001 verinnerlicht und sich auf das Refurbishment und die Vermarktung hochwertiger Bestandsimmobilien spezialisiert. Dabei hat die Casa Art Holding GmbH sich auf die Projektierung von Mehrfamilienhäusern konzentriert. Der Schwerpunkt liegt auf Gründerzeithäusern und Wohnensembles der sechziger und siebziger Jahre, doch auch attraktive Neubauten finden Berücksichtigung. Die Casa Art Holding GmbH strukturiert den Verkauf der Wohnungen dabei in drei verschiedene Geschäftsfelder und Zielgruppen: Verkauf an Mieter (Mieterprivatisierung), Verkauf vermieteter Wohnungen an Kapitalanleger sowie Verkauf freistehender Wohnungen an Eigennutzer. Vermarktet werden nur Immobilien in guten und sehr guten Lagen im gesamten Rhein-Main-Gebiet. Die Casa Art Holding GmbH sieht sich angesichts von rund 300 zufriedenen Neukunden pro Jahr mit ihrem Geschäftskonzept für die Zukunft gut positioniert und bewertet den Immobilienbesitz als eine auch in den kommenden Jahren krisensichere und ertragreiche Ergänzung der Altersvorsorge.

Über die Casa Art Holding GmbH

Die Casa Art Holding GmbH ist ein 2001 gegründetes Unternehmen, das sich auf die Vermarktung hochwertiger Bestandsimmobilien spezialisiert hat. Dabei hat sich die Casa Art Holding GmbH auf die Projektierung von Mehrfamilienhäusern konzentriert. Der Schwerpunkt liegt auf Gründerzeithäusern und Wohnensembles der sechziger und siebziger Jahre bis hin zu attraktiven Neubauten, die an Mieter, Kapitalanleger und Eigennutzer verkauft werden. Das Hauptgeschäftsfeld der Casa Art Holding GmbH liegt im Refurbishment von Bestandsimmobilien, d. h. in der Fortentwicklung und der Modernisierung von Wohnraum. Dabei vermarktet die Casa Art Holding GmbH nur in guten und sehr guten Lagen des Rhein-Main-Gebietes. Des Weiteren projektiert die Casa Art Holding GmbH auch deutschlandweit Bestandsimmobilien mit außergewöhnlichem Renditepotential, prüft Mikro- und Makrostandort der jeweiligen Immobilie und erarbeitet passgenaue Sanierungskonzepte. Sitz der Casa Art Holding GmbH ist Wiesbaden.

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Tom