Social Commerce Will Save Midsized Merchants

80% of midsized merchants deem e-commerce growth a top priority
40% say they don’t think they’re maximizing their online revenue potential.
The Midsized Merchants Problem
According to a recent article from Katie Deatsch of internetRetailer, “A new poll by e-commerce platform provider Art Technology Group Inc. finds 80% of midsized merchants deem e-commerce growth as very important or critical to their overall business in the next one to three years.” The article also digs deep into what these mid-sized merchants are hoping to improve on this coming year which include:
- 62% want to improve the ability to offer, control and manage cross-sells and up-sells to increase sales
- 60% want to improve site search functionalities
- 55% want to be better able to offer, control, and manage promotions
- 37% want to improve the help and customer service features on their sites (more…)





