Viralogy

As one of the largest airlines in the world, Delta Air Lines have pushed their reach even further by introducing the first ever social commerce channel by an airline on Facebook. Partnering with Alvenda, Delta Air allows Facebook fans the ability to book flights as well as share their travel plans with family and friends on what Delta has called “Delta’s Ticket Window.” With nearly 40,000 Facebook fans as well as a presence on Twitter (@DeltaAssist), Delta continues to push along the growing trend of social commerce.

In addition to having the ability to book travel and share itineraries, Delta’s Ticket window will also be found in Delta’s current online banner ads which will encourage others to book their travel with ease on Facebooks. Additionally, future plans for Delta’s Ticket Window will include having the ability to coordinate travel plans with friends as well as groups.

Being the first airline to merge eCommerce and the social space, Bob Kupbens, Delta vice president of eCommerce, stated:

“We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window.”

While Delta is the first airline, it won’t be long before other major airlines like Southwest will join in.

Sources

Fox Business News

Market Watch