Viralogy

80% of midsized merchants deem e-commerce growth a top priority

40% say they don’t think they’re maximizing their online revenue potential.

The Midsized Merchants Problem

According to a recent article from Katie Deatsch of internetRetailer, “A new poll by e-commerce platform provider Art Technology Group Inc.  finds 80% of midsized merchants deem e-commerce growth as very important or critical to their overall business in the next one to three years.” The article also digs deep into what these mid-sized merchants are hoping to improve on this coming year which include:

• 62% want to improve the ability to offer, control and manage cross-sells and up-sells to increase sales
• 60% want to improve site search functionalities
• 55% want to be better able to offer, control, and manage promotions
• 37% want to improve the help and customer service features on their sites

With more and more midsized merchants and eCommerce sites looking for way to maximize resources, social commerce seems to be the apparent ’savior’ that these mid-sized businesses have been looking for. With nearly 53% of respondents planning on trying out “emerging sales channels including mobile and social commerce,” tools that help clients better understand their shoppers are in high-demand.

While understanding one’s customers is nothing new, the idea of using social media and eCommerce in what’s been referred to as social commerce, continues to pick up momentum.

What does it all mean?

For midsized merchants and eCommerce sites, social commerce tools that are readily available to them will make it possible for them to target shoppers in a cost effective manner rather than relying on inbound marketing and traditional forms like adwords to ‘generate sales.’

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News Source: 80% of midsized merchants deem e-commerce growth a top priority – Katie Deatsch, internet Retailer

Image by: Pieter Musterd