Viralogy

According to a survey of Fortune 1000 and Forbes 200 marketing executives conducted by Duke University and the American Marketing Association released earlier this year, social media spending will double in the next year. While there has been a growing sentiment amongst marketing professionals that online marketing is the way of the future, the hard numbers reinforce the notion that traditional marketing dollars will continue to drop:

Some important points to note from the above figure is that in the next 5 years, B2C businesses expect their social media spending to increase by 4% in the next 5 years. Additionally, the biggest increase in social media spending lie among B2C businesses with  jump from 2.9% to 6.9%. Also, the largest next year is expected to come from B2B businesses when it comes to social media spending.

From these statistics, as B2C businesses continue to invest more and more into social media as well as looking for new ways to improve the shopping experience on their eCommerce sites, social commerce will continue to increase in interest and relevance.