Comments on: Being Transparent: Gary Vaynerchuk http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/ Best Practices & Conversion Strategies in Social Commerce Wed, 23 May 2012 07:08:59 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Meeting Gary Vaynerchuk http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-8472 Meeting Gary Vaynerchuk Tue, 10 Nov 2009 19:59:56 +0000 http://viralogy.com/blog/?p=1401#comment-8472 [...] What distinguishes GaryV from other early adopters of social media have been his ambition, his enthusiasm, and his willingness to take risks. [...] [...] What distinguishes GaryV from other early adopters of social media have been his ambition, his enthusiasm, and his willingness to take risks. [...]

]]> By: Jaremy Rich http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6955 Jaremy Rich Wed, 14 Oct 2009 06:03:25 +0000 http://viralogy.com/blog/?p=1401#comment-6955 Good points. I made a comment in an earlier post that it all depends. Transparency is a "tactic" that can be wielded successfully or unsuccessfully. It is not always good or always bad, but if used properly, can be extremely advantageous. To that effect, executive Mark Cuban is an extremely transparent individual. He is loud and brash, and it often comes back to bite him. However, because of it, he garners a lot of press, which some say is never truly a bad thing. No matter what, you have to realize what you're doing and understand whether transparency is a tool that will help you or hurt you. The goal is to build a successful startup as an entrepreneur, yes, but that doesn't mean that being guarded is always the superior approach. Just think of the one scene in "Miracle on 34th Street" when they realize that transparency and being helpful (to the detriment of their own sales) can actually be profitable! Good points. I made a comment in an earlier post that it all depends. Transparency is a “tactic” that can be wielded successfully or unsuccessfully. It is not always good or always bad, but if used properly, can be extremely advantageous.

To that effect, executive Mark Cuban is an extremely transparent individual. He is loud and brash, and it often comes back to bite him. However, because of it, he garners a lot of press, which some say is never truly a bad thing.

No matter what, you have to realize what you’re doing and understand whether transparency is a tool that will help you or hurt you. The goal is to build a successful startup as an entrepreneur, yes, but that doesn’t mean that being guarded is always the superior approach. Just think of the one scene in “Miracle on 34th Street” when they realize that transparency and being helpful (to the detriment of their own sales) can actually be profitable!

]]> By: Jaremy Rich http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6954 Jaremy Rich Wed, 14 Oct 2009 05:57:34 +0000 http://viralogy.com/blog/?p=1401#comment-6954 Yup. He definitely is! Yup. He definitely is!

]]> By: Jaremy Rich http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6953 Jaremy Rich Wed, 14 Oct 2009 05:57:18 +0000 http://viralogy.com/blog/?p=1401#comment-6953 Though I am a novice wine drinker, I do find Gary's advice to be very helpful, and I think he absolutely lends a fresh face to the normally stuffy wine scene. I'm sorry to hear that you disagree. Though I am a novice wine drinker, I do find Gary’s advice to be very helpful, and I think he absolutely lends a fresh face to the normally stuffy wine scene. I’m sorry to hear that you disagree.

]]> By: Joseph http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6406 Joseph Fri, 25 Sep 2009 17:41:07 +0000 http://viralogy.com/blog/?p=1401#comment-6406 Gary is the man. Gary is the man.

]]> By: Jun Loayza http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6371 Jun Loayza Thu, 24 Sep 2009 20:10:16 +0000 http://viralogy.com/blog/?p=1401#comment-6371 Very interesting post you have here Jaremy. When it comes to personal branding, I think you can never go wrong with transparency. People read a blog because they love the author. When it comes to a company, there are times when you simply can't be transparent. Of course there are the obvious reasons: secret formula, strategic partnerships, proprietary products, and many other things that companies have to keep on the down low. But how about the company CEO and his "thoughts" on the company. When it's a very large brand, how far can he go in being transparent? When Kanye took the mic from Taylor Swift, could a CEO voice his opinion and say that Kanye "was a jerk" without receiving a lot of negative feedback? Thought I wish everyone were super honest, the truth is we're only transparent and honest (in terms of our company) when it'll benefit the company. The goal of the entrepreneur is to first and foremost build a successful startup. - Jun Very interesting post you have here Jaremy.

When it comes to personal branding, I think you can never go wrong with transparency. People read a blog because they love the author.

When it comes to a company, there are times when you simply can’t be transparent. Of course there are the obvious reasons: secret formula, strategic partnerships, proprietary products, and many other things that companies have to keep on the down low.

But how about the company CEO and his “thoughts” on the company. When it’s a very large brand, how far can he go in being transparent? When Kanye took the mic from Taylor Swift, could a CEO voice his opinion and say that Kanye “was a jerk” without receiving a lot of negative feedback?

Thought I wish everyone were super honest, the truth is we’re only transparent and honest (in terms of our company) when it’ll benefit the company. The goal of the entrepreneur is to first and foremost build a successful startup.

- Jun

]]> By: James http://viralogy.com/blog/social-media-tactics/gary-vaynerchuk-being-transparent/comment-page-1/#comment-6370 James Thu, 24 Sep 2009 19:16:13 +0000 http://viralogy.com/blog/?p=1401#comment-6370 Really not a fan of Gary Vaynerchuk. I don't think he actually has any idea what he's talking about (not that I do) and is just trying to be controversial. It's true - transparency does work for him, but I think at the detriment of people who actually care about wine. Really not a fan of Gary Vaynerchuk. I don’t think he actually has any idea what he’s talking about (not that I do) and is just trying to be controversial. It’s true - transparency does work for him, but I think at the detriment of people who actually care about wine.

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