Viralogy

The past 2 months here at Viralogy have been the strongest months of our startup careers:

1. We launched our product
2. Secured paying customers
3. Increased sales revenue by up to 11% for our paying customers
4. Received payment from our paying customers
5. Launched multiple features for our product

It feels like the stars have aligned and we’re in a perfect position to take the startup to the moon… or Pluto (if it were still a planet)!!!

The team is ready to receive an angel round of funding that will allow us to increase inbound leads, scale our infrastructure, and increase our product features.  If you or someone you know has money to invest, the following sections detail the pain we solve, the market opportunity, the business model, the milestones we’ve hit, and what we plan to do with your invested dollars.

Pain and Solution

Ecommerce stores lose a significant percentage of their invested marketing dollars because they drive paid traffic through adwords, SEO, and social media, but fail to convert the traffic into paying customers.  Ecommerce stores have vital purchase data about shoppers, but lack the tools to utilize purchase data that will increase sales conversions and decrease shopping cart abandonment.

Viralogy solves this pain by using purchase data to create tools that automatically generate higher profits.  Our tools predict what a shopper will most likely buy, and displays these products through product, shopping cart, and email recommendations.

An example:

Market Opportunity

The ecommerce market is predicted to grow to $340 Billion by 2013 (Forrester).  Of that $340 Billion, $100 Billion comes from the tens of thousands of medium-sized ecommerce stores that are our main target.

Our target client: Ecommerce store that generates $500,000 - $10,000,000 in annual revenue.

Viralogy is in the perfect position to service these clients because our product is cost-effective, has proven to increase revenue for clients, and is a plug-and-play solution that easily integrates with any ecommerce platform.

Business Model

Our current pricing model:

Traction and Progress

Viralogy has gained the following traction:

1. Full product launch with 3 features
2. Validation that the product works (increase client sales revenue by 11%) and validation that the target market needs our product
3. Website Page Rank of 5
4. Launch of Grade Your Store - inbound marketing strategy
5. Won 1st place in the CINACON 2009 VC Pitch Competition
6. Won 1st place in Jason Calacanis’ This Week in Startups LA pitch competition,
7. Top 10 (out of 140 start-ups) in the Juice Pitcher Competition hosted by TheFunded.com

Investment Plan

Viralogy raised $50,000 in funding from the President of CINA, FVP of American Premier Bank, and UC Irvine Lecturer. We are seeking $350,000 in investments to scale our sales, expand product offerings, and improve our infrastructure over the next 2 years.

Below is the bottom-up five year financial projections. Projections assume success in fund-raising goal:

Viralogy will work towards a $60M acquisition within five years by a larger competitor, a data analytics company, or a large online marketing firm that wants to expand its services.

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Thank you very much, and the Viralogy Team looks forward to hearing from you!!!