Viralogy

After an extremely successful launch with Dynamic Insights and GradeYourStore.com, Viralogy is starting to raise angel investments again. We have hit all the milestones we set out for when we raised our initial angel investment: built a product that significantly increases the sales of eCommerce sites, launched the first and only eCommerce grader on the web, and converted a handful of paying customers within weeks of launch.

This Week in Startups - LA

This week I(Yu-kai) paid a visit to Los Angeles (our alma mater city) and met up with some of the great peeps in the LA Startup Community. Giang Biscan, who previously interviewed me on AsAble.com, invited us to participate in Jason Calacanis‘ (successful entrepreneur, blogger, and CEO of Mahalo.com) This Week in Startups - Los Angeles meetup event with ten startups competing in their company pitch. The winner gets a chance to be on Jason’s Live Show and talk about his company to the show’s large audience base on the web.

The pitch itself was three slides and three minutes long, which is actually pretty tricky for startup presentations. We’ve done one-minute pitches with no slides as well as twenty-minute pitches with a complete deck in the past, but this one is awkwardly in the middle, enough time to have you start touching on the details about the company, but not enough time to get people to understand everything they curious about.

How to do a 3 Minute 3-Slide Pitch

We decided to go with this structure:

1. What we do (company and product)
2. How are we going to sell it (where most startups fail at)
3. What we have (traction with paying customers)

It worked out pretty well. Viralogy was selected as the winner of the ten exciting startups and I was immediately on the live show with Jason Calacanis talking about GradeYourStore and Dynamic Insights.

Jason actually seemed a lot more personable in person compared to his presence on the internet (which makes intuitive sense right?). Although on the other hand, our friend Loic from Seesmic seemed more personable online compared to in person, but that’s likely due to his staggering height.

Gaining attention after the competition

After the show, we got a lot of attention from companies and investors interested in working with us or investing some money in us. We also got a lot of congratulation messages sent from our friends on Twitter who were also watching the TWiST show.

I also emailed Jason Calacanis after the show to say it was great meeting him. His email address is one of the easiest to guess in the industry, and I didn’t expect him to respond at all due to his celebrity status. My aim was just so that when I meet him again somewhere in the future he would have vague memories of my name.

To my surprised, this is his response:

well done!!!

apply to open angel forum! you rock!

best j

Pretty nifty indeed.

Viralogy Builds Tools to Automate eCommerce Intelligence

This is the third competition Viralogy has won so far and we’re very optimistic about our outlook. We have a great business run by passionate people and we are excited to helping eCommerce sites make the shopping experience more personal for everyone on the web.